About Us

Cartoon of a muscular man wearing a blue sports jersey with the number 7 and a large yellow letter Z. The man has a big smile, arms flexed with clenched fists on his hips, and short brown hair.
Cartoon image of a smiling confident girl with brown hair in a ponytail, wearing a blue sleeveless top with yellow trim, arms crossed.
A man with short dark hair and a beard, wearing a blue sleeveless athletic shirt, looking at the camera with a slight smile.
A man with short dark hair and a beard, wearing a blue sleeveless athletic shirt, looking at the camera with a slight smile.
Zactiv logo in bold, stylised orange and white letters.

Zactiv was founded by Zack George, elite CrossFit athlete, fitness model and television personality, best known as the UK’s Fittest Man 2020 and as STEEL on Gladiators.

Having struggled with his health, confidence and self-belief as a child, Zack knows first-hand the challenges children can face. His own transformation through hard work and resilience inspired his passion for helping children discover the positive impact of movement on their confidence, mindset and wellbeing.

Three women standing close together indoors, smiling at the camera. The woman on the left has glasses, curly brown hair, is wearing a blue blouse and jeans. The woman in the middle has long blonde hair, a cream sweater, and a denim skirt. The woman on the right has shoulder-length brown hair, a white t-shirt, and a belt with jeans.
Three women standing close together indoors, smiling at the camera. The woman on the left has glasses, curly brown hair, is wearing a blue blouse and jeans. The woman in the middle has long blonde hair, a cream sweater, and a denim skirt. The woman on the right has shoulder-length brown hair, a white t-shirt, and a belt with jeans.
Colourful logo with the word 'Soundlings' and leaves on the 'i' and 'l', and the tagline 'where little readers grow' beneath.

Soundlings is a UK-based Phonics brand founded by teachers Claire and Jemma, and TV personality Kate Lawler.

Passionate about giving children the best start with early reading, the team creates hands-on, engaging resources that make Phonics fun, practical and pressure-free.

Their mission is simple: help little readers grow through play.

ZactivSounds brings that passion for movement together with Soundlings’ expertise in early reading and Phonics.

Together, Zack and the Soundlings team have created a brand new way for children to move, play and develop their reading skills, proving that learning can be active, engaging and, most importantly, fun.

Buy ZactivSounds Here